Our Story

Every company has a story to tell, and this is ours. We do more than just sell watches, we believe in something bigger.

Crown & Caliber is an online, modern solution for buying and selling watches. This is a big purchase and we don’t think it should be overwhelming or risky. Essentially, we’re your watch guide. We’ll help you find something new for your wrist or help you leave behind something that you just aren’t that into anymore. Whichever solution you need, we strive to make sure that you leave feeling confident you made the right choice.

It started over lunch

Like many ideas, this one began over lunch. After hearing a friend lament his watch-selling experience involving countless hours in the car, sketchy parking lot invitations, and one foreign prince scam, our CEO and Founder, Hamilton Powell, knew there had to be a better way to transact in this space. So, after a ton of research, Crown & Caliber began as a seller’s platform. It then evolved, as all good things do, into a place where you could buy and sell with ease. Now, we carry 40 plus brands, own every watch on our site and complete tens of thousands of transactions each year.

So, what makes us different?

As a company, we recognize the need for convenience and transparency in a pre-owned industry that isn’t known for either. So, we decided to do things a little differently:

Data Driven

We stay on top of the market, letting the data, not gut feelings, determine pricing.

Guide Customers

We are a no-pressure environment. We just want to help and guide you, not force you into something you don’t absolutely love.

Authenticated Watches

Every watch that comes through our doors is authenticated and performance-tested, ensuring that it’s running the way it was intended.

1 year warranty

We stand behind our watches and work. So every watch comes backed with a 1-year warranty.

Swiss Trained Watchmakers

We’ve invested in a team Swiss-certified watchmakers, experienced technicians, and refinishers.

Free Shipping and Returns

We offer a risk-free experience, which in non-marketing speak means if you don’t like the watch, send it back. Oh, and the shipping and in-transit insurance is on us.

Our Purpose

Our purpose at Crown & Caliber is to leave a positive and lasting impression on the lives we intersect. We do this by living out our values each day.

Our Values

How we treat our watches is an important piece of our company, but how we treat customers and each other is also of the utmost importance. This is why we have built our company around certain values.


We pursue excellence and therefore the work we produce is excellent

Cultivate Relationships

We have a bias toward actions that make things happen fast

Love People

We proactively look for opportunities to love those that we encounter

Work Better Together

We believe success is found in working together and not alone

Our Leadership

Hamilton Powell
Hamilton Powell's Watch

Hamilton Powell CEO / Founder

Hamilton is passionate about building great teams and an insanely powerful culture. He is kind of obsessive about it. His motto is "Live for the line, not the dot." – and that belief resonates in every customer interaction we have. It is the key reason for our success.

Jason Allen
Jason Allen's Watch

Jason Allen COO

For the better part of 20 years, I have led teams that put customers and their experience first. I started working at my Dad’s lot as a teenager, and then moved into the car industry behind-the-scenes after a stint in management consultant. From cars, watches seemed like a natural progression to an industry ready to evolve.

I’m not only passionate about the customer experience and driving innovation, I also love building teams - growing leaders along the way. I believe using data, innovation, and some grit you will achieve a lot of wins. When I’m not at Crown & Caliber, you can find me hanging out with my wife and two boys exploring outside.

Rob Lamb

Rob Lamb CFO

I have spent the better part of the past 20 years focused on strategic financial leadership primarily in the digital media & entertainment industry. Over this time, I have partnered with business leaders to build successful business models, launch digital products and support high growth businesses. I enjoy working in fast paced environments where agility and flexibility are key, while ensuring the business has the necessary controls and processes in place to stay firmly on the path to success.

I am blessed to have an amazing wife and two daughters supporting and motivating me in all I do. I am also a former collegiate baseball player and a want-to-be guitarist that imagines I am more talented than I actually am.

Ali Frost
Ali Watch

Ali Frost CMO

A self-professed marketing geek, I love focusing on consumers and understanding what drives their behavior. In my 20 years of experience, I’ve worked across Consumer Packaged Goods, Entertainment and Sports industries leveraging analytics and creativity to bring brands to life. My approach is to focus on building brand value and connecting with consumers while executing marketing plans that drive ROI.

When I’m not working, I spend time with my 9yr old son playing and watching ice hockey and with my art history background, I still attempt to give tours of art museums to friends and family.